Selected Clients

Caughley

Increase in online sales over 2 year period.

Increase in website traffic in 1 year.

Return on non-brand google search advertising.

Increase in online sales in 2021 to date.

Increase in average order value in 2021 to date.

Founded by Rachael Caughley in 2015, Caughley is home to a carefully curated range of international brands and local New Zealand designers.

Digital Strategy
Website Optimisation
E-Commerce Processes
Social Media Advertising
Search Engine Advertising
Email Automation

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Christopher Esber

Increase in online sales in 2021 to date.

Return on social advertising spend in 2021.

Return on google advertising spend in 2021.

Increase in sales from google advertising in 2021 to date.

Australian designer Christopher Esber established his eponymous brand in 2010. Since founding his label in Sydney, Christopher Esber has built a global reputation for precision tailoring and a purity of expression that he employs to create silhouettes of structured fluidity.

Digital Strategy
Email Automation
Social Media Advertising
Search Engine Advertising
Search Engine Optimisation
E-Commerce Consulting

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Colleen

Increase in returning customer with Klaviyo automation.

Click-through-rate on product related google search adverts.

Increase in sales from google advertising in 2021 to date.

Increase in online sales in 2021 to date.

Colleen is a hair salon & online store for premium hair care and beauty. Stocking the best and coolest hair brands from around the corner, across the ditch and around the globe; and delivering the latest know-how and insights into hair and its unique quirks.

Google Advertising
Social Media Advertising
On-Site SEO
Email Automation
Conversion Rate Optimisation

David Trubridge

Increase in online sales over 3 month period.

Increase in conversion rate over 3 month period.

Increase in website traffic from Australia.

New Zealand-based David Trubridge is one of the world’s preeminent designers and a recognised leader in environmentally responsible design. Whatever the project, you'll find a stunning work of design to complement the space.

Digital Strategy
Google Advertising
Social Media Advertising

Fix and Fogg

Impressions in target market in 6 month period.

Decrease in cost per 1,000 impressions in 6 months.

Increase in click-through-rate at top of funnel.

FixFogg-Everythign-Peanut-Butter-826x1024

Fix & Fogg is a small team dedicated to making the best nut butters in the world.

Social Media Advertising
Digital Strategy
E-Commerce consulting

"We've had a long and successful relationship with Tom and the team at Pilot. The level of thought they give our brand and digital strategy is second-to-none with practical, well-thought-out advice and guidance."

Roman Jewell, CEO and Founder

Kowtow

Return on social media advertising in 2020.

Return on google advertising in 2020.

Decrease in CPC in Google Advertising in 1 year.

Founded in 2006 by Gosia Piatek, Kowtow is a label committed to creating positive change. We make a conscious decision to only use renewable and sustainable fibres and ethical manufacturing.

Social Media Advertising
Google Advertising
Loyalty Integration
Email Automation

Mara & Mine

Increase in returning customer rate following customer journey optimisation.

Abandoned cart recovery rate following migration to Klaviyo.

Return on google advertising spend in 2021 to date.

Increase in website traffic over 6 month period.

Mara & Mine shoes combine the perfect blend of modern and distinctive design while remaining functional, feminine and above all, flat.

Digital Strategy
Social Media Advertising
Email Re-platforming
Email Automation

Mina

Increase in email subscribers over 3 month period.

Increase in sales in 2021 to date.

Increase in returning customer rate with email automation.

Increase in traffic from social sources in 2021 to date.

Mina is a New Zealand womenswear label that considers design through their relationship with local makers and their commitment to natural, sustainable fabrics. With these ideas at the forefront, the Mina customer is considerate, valued, and is most importantly a part of the Mina community.

Digital Strategy
Audience Segmentation
Email Marketing & Automation
Social Media Advertising
Conversion Rate Optimisation

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Sophie Store

Increase in online sales throughout 2020.

Return on social advertising spend in 2020.

Return on google advertising spend in 2021.

Increase in sales from google advertising in 2020.

Increase in sales from social sources in 2021 to date.

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Delicate jewellery, leather goods, scarves & hats. Spot-on accessorising with SOPHIE Not driven by trends or seasons, SOPHIE release products you'll love through-out the year. Lovers Of Little Details.

Digital Strategy
Email Strategy & Automation
Social Media Advertising
Google Advertising

"Pilot managing our digital is easy – the learnings we gain from Tom's experience save us valuable time and money. Pilot understands our market, communicates with intelligence, and works independently (engaging us as needed). Monthly reports and insights are concise and actionable and performance continues to improve. We’re excited to be working with Pilot, Tom himself is a real joy too.”

Belinda Cannon, Owner

The Jellyologist

Return on social media advertising

Increase in website traffic over 6 month period

Increase in online sales over 6 month period

Architecturally designed jelly. No artificial colours, no artificial flavours. Made in New Zealand.

Digital Strategy
Social Media Advertising
Google Advertising

Tosca & Salome

Increase in sales over 3 month period.

Increase website traffic over 3 month period.

Increase in sales from social sources over 3 month period.

Increase in email conversion rate over 2 month period.

Tosca & Salome is a New Zealand-based boho-inspired boutique with stores in Newmarket and Takapuna, as well as online. Stocking popular brands and styles alongside their own designs, Tosca & Salome is a one-stop-shop for the modern-day woman.

Digital Strategy
Website Optimisation
Social Media Advertising
Search Engine Optimisation

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Yu Mei

Increase in returning customer rate with Klaviyo automation.

Impressions on paid social over 5 month period.

Increase in sales from google advertising in 2021 to date.

Increase in direct to consumer sales in 2021.

Increase in traffic from Australia in 2021.

Pilot Client_Yu Mei_AW21 Campaign Imagery Auckland, New Zealand

Yu Mei is a leather goods label devoted to the creation of understated luxury. Each bag design is born from the ethos that simplicity is complexity resolved, built for purpose to carry with ease.

Digital Strategy
Customer Journey Mapping
Email Automation
Social Media Advertising
Google Advertising

"Over the three years working together, we have seen our online store grow year on year, now becoming over 30% of our business. I attribute the success of our campaigns with Pilot to Tom and Ash's face-to-face approach in understanding our aspirations and core details of our business. We now incorporate information from our E-Commerce store into all marketing and design decisions that we make. Tom and Ash are so easy to work with and we look forward to continuing the growing Yu Mei in partnership with Pilot."

Jessie Wong, Creative Director.

Selected Clients

Caughley

Christopher Esber

Colleen

David Trubridge

Fix and Fogg

Kowtow

Mara & Mine

Mina

Sophie Store

The Jellyologist

Tosca & Salome

Yu Mei

Case Studies

Tosca & Salome

Christopher Esber

Caughley

Mina

Work with Pilot, and like Yu Mei, your brand will grow in safe hands.